Working for Bealls gave me plenty of opportunities to art direct photo shoots for print and digital ads. Representing the merchandise in their appropriate environments was key. Stylizing the shots for the seasons was particularly enjoyable.
One of the greatest challenges of directing a photo team is encountering unpredictable events, such as changes in weather patterns or model lineups. Through quick thinking and pragmatism, I was always able to capture the shots I needed for a successful shoot.
Please see the “Bealls” page, accessible via the home page, to see examples of how these images were applied to printed ads.