bealls

Working with Bealls for several years gave me a number of opportunities to expand creatively. One new experience was the task of creating multiple printed ads simultaneously for various campaigns and seasons. From the ground up, I worked with a team of creative minds, collaborating to create campaign colors, graphics, ads (print and web), in-store visuals and more. Designs were shown in all Bealls stores, online and mailed to thousands of Bealls guests regularly.

I am particularly proud of my Mother’s Day campaign, which was selected among several other proposed concepts to be used in 2018 and 2019. Hundreds of images, which I art directed over the years, were used across various print and web media as well. (See Art Direction on the home page)

In 2017, I was selected to develop Bealls’ new credit card designs (both gold and standard versions). The designs were approved by Matt Beall, and rolled out to guests at the end of the year. Excitingly, the credit card designs took part in the 2018 ADDY Awards.