Recreating Earth Science Services’ new brand and marketing identity was a very exciting process. Their home office location in Oklahoma provided a great opportunity to incorporate Western and Native American elements.
At the top of the ESS logo sits a mountain comprised of Native American blanket patterns. The colors both tie together the reddish clay hues commonly found in the natural landscape as well as the native history. Ligatures were used in the company name to add an element of modernity and technology.
The business cards were printed double-sided on 32lb stock. Three alternating backs were printed, showcasing the company logo against charcoal, slate and white. A chili-red seam along the edges of the business cards add that perfect finishing touch.