Internal Glow is a startup hair and beauty salon, with the goal to reveal one’s internal beauty through vegan and organic hair products. The president of the company envisioned luxurious blacks contrasted by gold, for a classy appearance. Following these guidelines, I created an elegant pair of sheers as the company’s main symbol. The curls and delicate lines along the sheer handles as well as the typography mirror the curls and movement of hair.
Several logo variants were created for various usages on decals, print, web, digital and fabric embroidery. Where applicable, the logo is printed in gold foil on rich black cardstock, or embroidered using gold thread.