top-notch designs with a top knot
Located in Florida, Paradise Island Hemp is a start up company specializing in hemp supplements and oils. The company had previously been branded with a logo and package design. However, the owner wanted something completely new to give the product a high-end and professional look.
Developing the brand for Paradise Island required a unique approach. Hemp designs can easily become trite and the product itself suffers stigma. The idea was to create a brand design, no only professional in appearance, but capable of destigmatization.
The inspiration for Paradise Island’s logo came to me while sketching various tropical foliage. I thought of the hemp leaf and bird of paradise flower, and merged the two to create a logo that perfectly represents the Paradise Island name and product.
The labels were developed to play off of fun, tropical textures and graphics. Colors were pulled from the logo and applied alternately to discern the supplements intended for pets. A paw print pattern and corner banner were also added to help differentiate the two supplement types.