supercross, futures & m.e.c.

A personal goal of mine was to join the creative team for Feld Entertainment, Inc. Feld is a company that specializes in live entertainment shows around the world: Disney on Ice, Monster Jam and the infamous Ringling Bros. and Barnum & Bailey just to name a few! So naturally, I was very excited to be selected as a graphic designer for their Creative Services department. I am not one to brag, but there were over 60 other candidates for this single graphic design position. :)

As I mentioned before, the Creative Services department worked on a variety of large live entertainment shows throughout the year. I touched on numerous live show projects, however, my main assigned focuses were to market Feld’s two-wheel motorsports divisions: Supercross, Supercross Futures and M.E.C.

Being a main pillar to Supercross’ brand and marketing, I was given the opportunity to work on a huge variety of projects. Most of the Supercross projects were only assigned to me, which allowed for a more cohesive marketing strategy for both digital marketing and the live racing events and venues. From 1500px x 1500px Instagram posts, to 10 foot tall venue column wraps, to 60 foot tall building-size banners, I did it all. Additionally, I also lead the charge for new Supercross campaigns at the beginning of each season, developing the campaigns and promotional materials from the ground up.

Supercross Futures is a smaller but independent branch of Feld’s two-wheel motorsports. Futures is for children who dreamed of being in competitive motorsports as a career. When I joined Feld, Future’s had limited funding and an almost nonexistent marketing campaign. I took it upon myself to revamp their campaign, adding more color and excitement to their marketing content and coined the slogan, “Race With Me.” To my surprise, the kids loved what I created. Quickly, numerous Futures children reached out to Feld’s coordinators and specially requested custom posts for their Instagram pages. I was happy to oblige them.

The last area of Feld’s two-wheel motorsports I focused on was M.E.C. (Monster Energy Cup). M.E.C. is a huge, stand alone, 3-day event that is not part of Supercross. Motorists from around the world travel to participate in M.E.C. each year to have a chance of winning $1,000,000. Because the event is so large, I would spent almost the entire year working on promotional materials, venue banners, wraps, posters and more. In the past, M.E.C. took place in Las Vegas. So, all materials had a very “Vegas feel.” However, the 2020 event had a new California location. It was my job to conceptualize new graphics and strategies with a warmer California vibe.